Our Story - Cured
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Our Story

Cured is a small shop focused on preserving a personal connection to food. We offer a hand-picked selection of cheeses, charcuterie, wines, Colorado beers and spirits, and unique grocery items, all carefully chosen to help enliven an everyday meal. We also specialize in European-style sandwiches, fresh salads, house-made pastas and pates, all crafted to be enjoyed for lunch, dinner, or an afternoon snack.  Additionally, Cured is home to a full-service catering operation, able to satisfy any event, from a two person picnic, to a hundred person wedding.  All of that is to say, we love helping people enjoy good food, wherever it may be!

Cured’s concept harks back to the days of the mom and pop shop, owned and operated by a husband and wife, in this case, Will and Coral Frischkorn. Will and Coral have meticulously filled each and every shelf with products they love, produced by like-minded people that they are excited to champion. The consistently rotating and constantly refined selection at Cured is the result of ‘grueling’ hours spent eating, drinking and tasting, finding the very best of the best, the products that truly make people say “WOW”.

Come in and explore the things that get us excited about food.

Will + Coral

Our Team


Katie Olwin, General Manager

Paul Dominguez, Culinary Director

Joaquim Ardisson, Manager, Buyer

Katie has always appreciated the joy that being part of a community brings. A Colorado native, she grew up in Boulder, and has enjoyed being part of an incredible collective of adventurers, foodies, friends and family. A CU graduate, majoring in Evolutionary Biology and Ecology, Katie found her passion in ecosystems, sustainability, and the science behind why these things are so important. After a summer working at a wolf sanctuary in southern Colorado her interest in sustainable agriculture, farm to table cooking, community, and education grew. These parts of Katie’s life have led her to appreciate the science behind artisanal cheese, sustainable farming, good wine, and of course the importance behind a strong team. When not bustling around the shop, Katie loves to spend her time exploring the mountains with her pup, and indulging in delicious food and good wine with friends.

Paul learned at an early age that he loved being in the kitchen with his family and found that he learned the most about his family lineage through the different foods they cooked.  A Colorado native, Paul has developed an admiration for local producers around the state and farm-to-table cooking.  He has 15 years of restaurant experience, and has spent most of his career working his way through Denver’s food scene, gaining experience from locations such as The Brown Palace Hotel, Acorn, Potager, and Avanti Food & Beverage, as well as earning a BA in Culinary Management from the Art Institute of Colorado.  When not in the kitchen, Paul is an avid outdoorsman and enjoys exploring different parks and trails around the state.

Joaquim is lucky to have been around good food his entire life, from spending summers basking in the culinary realism of Provence to growing up in his dad’s restaurants and the eclectic international flavors that spawn from Miami. He felt a particular calling to attend the Hospitality school at Cornell, taking a 180 degrees from engineering, because he knew there was more love and culture in food and hospitality. After a brief stint living the NYC life at a healthcare startup, Joaquim needed a place to get lost on the trails and mountains, and decided to call Colorado home. He spent some time BOH and FOH at both Frasca and Pizzeria Locale before eventually finding his way to Cured. Since then his love for authentic farmstead cheeses has grown and with it a passion that has lead him into a curator, buyer and educator for Cured. 

We are finally welcoming guests back in our store. Please stop by at 1825 Pearl Street to shop and eat. You can still order online for pick-up or delivery by visiting CuredToGo.com.

Our hours are Tuesday-Friday 10:30-6, Saturday 10-6. We are currently closed on Sunday + Mondays.

Thank you all for the support and we look forward to seeing you all again soon.

Will, Coral and the Cured Team.