About - Cured
19457
page-template,page-template-full_width,page-template-full_width-php,page,page-id-19457,do-etfw,woocommerce-demo-store,ajax_leftright,page_not_loaded,boxed,,select-child-theme-ver-1.0.0,select-theme-ver-3.6,wpb-js-composer js-comp-ver-5.1.1,vc_responsive
Our Story

Cured is a small shop focused on preserving a personal connection to food. We offer a hand-picked selection of cheeses, charcuterie, wines, Colorado beers and spirits, and unique grocery items, all carefully chosen to help enliven an everyday meal. We also specialize in European-style sandwiches, fresh salads, house-made pastas and pates, all crafted to be enjoyed for lunch, dinner, or an afternoon snack.  Additionally, Cured is home to a full-service catering operation, able to satisfy any event, from a two person picnic, to a hundred person wedding.  All of that is to say, we love helping people enjoy good food, wherever it may be!

Cured’s concept harks back to the days of the mom and pop shop, owned and operated by a husband and wife, in this case, Will and Coral Frischkorn. Will and Coral have meticulously filled each and every shelf with products they love, produced by like-minded people that they are excited to champion. The consistently rotating and constantly refined selection at Cured is the result of ‘grueling’ hours spent eating, drinking and tasting, finding the very best of the best, the products that truly make people say “WOW”.

Cured now has two locations, bookending the East and West Ends of downtown Boulder’s Pearl Street.  On the East side, at 1825 Pearl Street, is Cured’s original location which opened in 2011. In it you will find a generous cheese and charcuterie counter, laden with cut to order cheeses and meats, begging to be tasted and tried.  It is also home to Cured’s wine shop.  While it may be the smallest wine shop in the state of Colorado, it is bursting with unique, quirky, geeky bottles that we have tried, fallen in love with, and hand-selected. On the West End, at 2019 10th St, is the recently opened Cured West, a smaller, curated version of our original shop. It is focused on sandwiches, salads, soups and grab-and-go lunch items, along with a meticulous selection of hand-crafted hard goods and unique pantry staples.

Come in and explore the things that get us excited about food.

CURED + CURED WINES : 1825 Pearl St. Boulder, CO. 720.389.8096 x 1

CURED WEST : 2019 10th St. Boulder, CO. 720.389.8096 x 3

Will Frischkorn
Will Frischkorn

Will Frischkorn
Coral Frischkorn


Holden + Huxley Frischkorn

Our Team


Jennifer MacDonald, Manager, Cured West

Jessica Beer, General Manager, Cured

Rebecca Sosvielle Duane, Culinary Director

Jennifer was born and raised in Brooklyn NY. She attended school for art in the Adirondacks, where she found a deep love for the mountains and handcrafted provisions. This lead her to Boulder in 2012. Melding her background of food and art, she continues to share her joy of nourishing her community through creativity. Jennifer joined Cured in 2016 and took over as Manager in 2017.

At the age of 15, Jessica got a job at the Chestnut Hill Cheese Shop in Northwest Philadelphia and it was there that her love affair with cheese began. Since landing in Colorado in 2012 she has become a Certified Cheese Professional through the American Cheese Society and recently placed 2nd in the nation Cheese Monger Invitational in San Francisco. She became the Manager of Cured in 2013.

Rebecca came to Cured as a graduate of Johnson and Wales University where she studied Culinary Arts and Nutrition. With a strong passion for seasonality, sustainability and fostering relationships with local farms and purveyors, she has a strong belief in the idea that “if it grows together, it goes together”.  Rebecca enjoys brewing beer with her husband, loves karaoke and Battlestar Galactica, and is an active gardner at the Hawthorne Community Gardens.

Now offering nationwide flat rate shipping for $25 - $15 within Colorado! Dismiss

X